What happens when two complete opposites attract?

One, an international renowned couture designer, a lover of life and a creator of beautiful and luxurious beach fashion. The others, proud individuals from underground subcultures with uncompromising convictions and beliefs.

On the face of it, the two worlds would never meet. But the reality was so different.

The result is a passionate affair and the birth of hard-edge beach fashion from Panos Emporio. Unexpected and unique, POISON by PANOS defines a new provocative horizon in swimwear fashion. Founded on the union of high fashion and underground culture, the collection combines influences from Punk, Metal, Goth and Oi!, delivering a visually striking collection that is both sophisticated and true to its origin.

“People in common are often confined by boundaries of prejudice. My role as a designer is to exceed these boundaries in order to create progression” says Panos Papadopoulos, founder of Panos Emporio and head of the design department.

“To me, all groundbreaking design is rebellious by definition. I therefore set out on a mission to find the true rebels of today. Not before long I met with goths, skatepunks, streetpunks and metal heads.

Penetrating these cultures, I soon found out we had a lot in common; being true to our convictions and sharing a healthy disrespect for authorities.

Designing fashion for these individual and proud souls was a fascinating task and I am truly proud of the result that is both commercial and true to the values I have come to embrace.”

Poison by Panos is a limited edition collection that will only be available through a few selected retailers in each territory.