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PANOS EMPORIO - THE STORY

INNOVATION, QUALITY AND STYLE
The story of the brand PANOS EMPORIO is to a great extent the story of its founder, Mr Panos Papadopoulos, and it is a tale of passion and total commitment. Forced to flee from his native Greece because of his political conviction, Panos created a swimwear empire in his new country Sweden in record time. Introducing the winning combination of innovative design, skillful entrepreneurship and groundbreaking marketing, he soon elevated the brand to a world-leading position.
THE BRAND
The PANOS EMPORIO brand is based on the concepts of innovation, style and quality. We apply these values to every detail of everything we do; the look and feel of our fashion, the display of our collections, the direction of our shows, and the way in which we meet our customers.
THE FASHION
NO COMPROMISES ON MATERIALS & TAILORING
Mixing classic couture with contemporary edge, we make distinctive beach fashion for smart and self-aware individuals with integrity and an eye for luxury and quality. People that like to express their personality, their joy of living and their sensuality. Never compromising on materials and tailoring, our design respects the human body, is inspired by its range of beauty and masters the clearest, brightest colors and the softest, most exclusive fabrics. The design of PANOS EMPORIO is never uninvolved, never indifferent, never every day.
THE DISTRIBUTORS
The Company’s distributors are carefully selected for their quality, integrity and ability to represent our brand. They include luxury department’s chains, handpicked lingerie shops, leading children’s stores, top sports chains and tax-free airport- and airline stores. Regardless of size or genre, every selected store is considered a brand ambassador of PANOS EMPORIO. Consequently, the fashion is always presented in a way that reflects the brands core values.